How we collect, use and protect your personal data. Last updated: January 2025.
This Privacy Policy explains how Prime Loft Ltd collects, uses and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Last Updated: January 2025 | Version: 3.1
Prime Loft Ltd is a company registered in England and Wales. We operate the website primeloft.co.uk and provide loft conversion and construction services across London. As data controller, we are responsible for the personal data we collect about you in connection with our website and services. Our registered address is London, England. You can contact us about data matters at dpo@primeloft.co.uk.
We collect personal data you provide directly to us — including your name, phone number, email address and property address when you request a survey or quote, send us a message or sign up for our newsletter. We also collect technical data automatically when you visit our website, including your IP address, browser type, device information, pages viewed and referral source. We collect this through cookies and similar technologies.
We use your personal data to: contact you in response to survey or quote requests; manage your project and communicate throughout construction; send service updates and relevant information about our services (where you have consented); comply with our legal and contractual obligations; improve our website and services through analysis of usage data; and prevent fraud and ensure security.
We process your personal data on the following legal bases: (a) Contract — where processing is necessary to perform a contract with you or take pre-contractual steps; (b) Legitimate Interests — where we have a legitimate business interest that is not overridden by your rights; (c) Consent — where you have given explicit consent, such as for marketing communications; (d) Legal Obligation — where processing is necessary to comply with our legal obligations.
We do not sell your personal data to third parties. We may share your data with: our trusted contractors and subcontractors involved in delivering your project (who are bound by confidentiality obligations); professional advisors including architects, structural engineers and surveyors; technology providers who host and operate our systems (under data processing agreements); and regulatory authorities where we are legally required to do so.
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Contact and quote enquiries are retained for 3 years. Project data (for clients) is retained for 12 years to align with structural warranty obligations. Website usage data is retained for 26 months. You can request deletion of your data at any time, subject to our legal obligations.
Under UK GDPR, you have the right to: access the personal data we hold about you; correct inaccurate data; request deletion of your data; restrict how we process your data; object to processing; data portability; and withdraw consent at any time. To exercise any of these rights, contact us at dpo@primeloft.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
We use cookies and similar technologies on our website. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy. You can control cookies through your browser settings at any time.
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or, where appropriate, by contacting you directly. The date at the top of this policy indicates when it was last updated.
For any questions about this policy or how we handle your personal data, please contact our Data Protection Officer at dpo@primeloft.co.uk or write to Prime Loft Ltd, London, England.
Contact our Data Protection Officer at dpo@primeloft.co.uk or call 0208 123 4567.
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