How we use cookies and similar technologies on the Prime Loft website. Last updated: January 2025.
Cookies are small text files stored on your device when you visit a website. We use cookies to make our website function correctly, analyse how visitors use it and, where you consent, to personalise your experience and show relevant advertising.
Essential for the website to function. These cookies cannot be disabled. They include session management and security features.
Help us understand how visitors use our website so we can improve it. All data is aggregated and anonymous.
Used to show you relevant advertisements on other websites. Only set with your explicit consent.
Remember your preferences and settings so you don't have to re-enter them on future visits.
| Cookie Name | Provider | Category | Purpose & Expiry |
|---|---|---|---|
| _ga, _gid, _gat | Google Analytics | Analytics | Records website usage statistics. Expires 2 years / 24 hours / 1 minute. |
| pl_session | Prime Loft | Strictly Necessary | Maintains your session on our website. Expires when you close your browser. |
| pl_consent | Prime Loft | Strictly Necessary | Remembers your cookie consent preferences. Expires 1 year. |
| _fbp | Facebook Pixel | Marketing | Used for targeted advertising on Facebook. Expires 3 months. |
| _gcl_au | Google Ads | Marketing | Tracks ad conversions. Expires 3 months. |
You can control and manage cookies in several ways. Please note that removing or blocking cookies may impact your user experience.
Browser settings: Most browsers allow you to refuse or delete cookies through their settings. The exact method varies by browser — visit your browser's help section for instructions.
Our cookie consent banner: When you first visit our website, you can choose which categories of cookies to accept or decline. You can change your preferences at any time by clearing your cookies and revisiting our site.
Third-party opt-outs: For Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. For advertising cookies, you can opt out through the Your Online Choices platform.
Contact us at info@primeloft.co.uk for any questions about how we use cookies.
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